Last updated: 27 June 2025
Thank you for choosing {{company}} (referred to in this Policy as “we,” “us,” or “our”). We design, manufacture, and sell footwear—including Heels, Boots, Heeled Sandals, Flat Sandals, Ballet Pumps, Loafers, Flat Shoes, and Wedges—through our global e-commerce sites, mono-brand boutiques, wholesale partners, and emerging smart-footwear platforms. Protecting your privacy is foundational to the trust on which our brand is built. This Privacy Policy explains how we collect, use, share, store, and protect your personal information when you interact with us online, in-store, or through any of our digital services.
This Policy applies to personal information processed in connection with:
Any website, mobile application, AR/VR experience, or smart-insole companion app that links to this Policy;
Physical retail experiences (flagship stores, pop-ups, trade-show booths);
Customer service interactions, product research panels, marketing campaigns, and social-media initiatives;
Business-to-business (“B2B”) dealings with wholesale partners and material-innovation collaborators.
| Category | Examples | Legal Basis (GDPR) / Purpose |
|---|---|---|
| Contact & Account Data | name, postal address, e-mail, telephone, account credentials | Contract performance; legitimate interest (customer support) |
| Payment & Transaction Data | card details (tokenized), billing address, purchase history, refund records | Contract performance; legal obligation (tax, anti-fraud) |
| Device & Usage Data | IP address, device ID, browser type, clickstream logs, cookies | Legitimate interest (site security, analytics); consent where required |
| Marketing Preferences | opt-in/opt-out status, communication channel choices | Consent |
| Biometric & Health Metrics (optional) | gait pattern, plantar-pressure readings from CloudStride™ smart insoles | Explicit consent |
| Survey & Style-Lab Inputs | fit feedback, product ratings, social-media handle (if volunteered) | Legitimate interest (product R&D); consent |
Order Fulfilment & After-Sales Care – process payments, ship products, manage returns and warranty claims.
Personalised Experiences – recommend sizes/styles, power “virtual try-on,” and tailor web content via our AI-powered Style Lab.
Product Development & Awards Submissions – aggregate, anonymise, and analyse feedback to refine comfort technologies that underpin our acclaimed Red Dot–winning designs.
Marketing & Loyalty – send newsletters, event invitations, or co-branded capsule announcements (e.g., with Olympic athletes), in line with your preferences.
Security & Fraud Prevention – detect suspicious activity, maintain the integrity of our circular supply chain, and comply with sanctions or know-your-customer (KYC) requirements.
Legal & Compliance – satisfy bookkeeping, customs, tax, or sustainability-reporting duties; defend or enforce legal rights.
We use first- and third-party cookies, pixels, and SDKs to:
keep your shopping cart active;
measure ad campaign effectiveness across 40+ countries;
provide “remember me” log-in functionality;
enable AR size-guides and 3-D configurators.
You can manage cookie settings in our Cookie Preference Center or in your browser. Where local law treats certain tracking as “selling” or “sharing,” you may opt out via the “Do Not Sell or Share My Personal Information” link in our site footer.
| Recipient / Processor | Reason for Sharing |
|---|---|
| Payment Gateways (e.g., Stripe, PayPal) | secure card processing, fraud screening |
| Logistics Partners in EU, US, MENA, APAC | pick/pack/ship, carbon-offset reporting |
| Cloud Infrastructure Providers | web hosting, AR rendering, data backups |
| Analytics & Marketing Platforms | campaign measurement, A/B testing (names & payment data excluded) |
| Collaboration Partners (e.g., VitroLab) | joint R&D on vegan materials (aggregated, de-identified data only) |
| Regulators & Law Enforcement | compliance with GDPR, CCPA, customs, tax, or legally binding orders |
| Successor Entities | in the event of merger, acquisition, or restructuring |
We never sell your personal information for monetary consideration.
Operational hubs in Milan, Los Angeles, Rotterdam, Dubai, and New Jersey require global data flows. We rely on:
Standard Contractual Clauses (SCCs) approved by the European Commission;
UK Addendum, where applicable;
adequacy decisions (e.g., EU–Japan);
supplementary technical and organisational safeguards (encryption at rest/in transit, role-based access).
We retain personal information:
Transaction records – 7 years (tax/audit laws);
Marketing consents – until you withdraw (and for proof of prior consent for 5 years thereafter);
Inactive accounts – anonymised after 24 months of no activity;
Biometric/health data – 90 days rolling window unless you opt to store longer in your app profile.
Upon expiry we delete or anonymise data, except where continued retention is legally required.
Depending on your jurisdiction, you may have rights to:
Access – confirm whether we process personal data and obtain a copy;
Rectification – correct inaccurate or incomplete data;
Deletion – request erasure (“right to be forgotten”);
Restriction/Objection – limit or object to certain processing activities;
Portability – receive data in a machine-readable format;
Withdraw Consent – at any time, without affecting prior lawful processing;
Lodge a Complaint – with your local supervisory authority (e.g., ICO, CNIL, FTC).
To exercise these rights, please contact us (Section 11). We will verify your identity and respond within legally mandated timeframes (30 days under GDPR, 45 days under CCPA).
Our products and services are not directed to children under 16 (or older if required by local law). We do not knowingly collect personal information from minors. If you believe a child has provided us data, please notify us so we can delete it.
Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.
We implement multilayer safeguards, including:
ISO 27001-certified data centres;
TLS 1.3 encrypted transmissions;
tokenised payment processing and PCI-DSS Level 1 compliance;
regular penetration testing and bug-bounty programs;
principle of least privilege for employee access;
disaster-recovery protocols across EU and US zones.
While no system is 100 % secure, we continuously monitor and upgrade our defences.
Data Protection Office
{{company}}
{{address}}
E-mail: {{email}}
Toll-Free: {{telephone}}
We may update this Privacy Policy to reflect legal, technical, or business developments. When we do, we will:
post the new version and revise the “Last updated” date;
notify registered users via e-mail or in-app message if changes are material;
re-request consent where required by law.
Your continued use of our services after an update signifies acceptance of the revised Policy.
By shopping with {{company}}, joining our Style Lab, or stepping into a pair of CloudStride™-equipped heels, you entrust us with your information. We honour that trust by safeguarding your privacy at every stage of your footwear journey.